Music marketing in Utah and beyond
Utah musicians aren’t failing at self-promotion because they lack talent or work ethic. The struggle comes from deeper cultural patterns: a fear of being “seen trying,” social anxiety about standing
Utah's indie alt-rock pop-punk band ❤️✊
Utah musicians aren’t failing at self-promotion because they lack talent or work ethic. The struggle comes from deeper cultural patterns: a fear of being “seen trying,” social anxiety about standing
When Cyngn asked me to craft a sales deck for their DriveMod Tugger, it was a chance to translate cutting-edge technology into clear, compelling value for a specific audience. With
I recently had the opportunity to build a multi-channel creatives package for the Arbinger Institute. Here is a breakdown of what Arbinger is and the work I did – along
Continue readingMulti-Channel Creatives Case Study: Arbinger Institute
Podcasts are a great way to get your ideas out there and connect with your audience. But the problem is that once an episode is published, it kind of just
Continue readingMaximize podcast value with long tail marketing
If you’re feeling overwhelmed by SEO jargon, half-baked promises, and the sea of so-called “experts” claiming they’ll get you to Page 1 overnight – take a breath. You’re not alone.
Continue readingWho should I hire for SEO? How to choose right the right expert
Traffic looks good on a dashboard – but it doesn’t grow your business. Leads do. Pageviews mean someone showed up. Organic leads mean someone found value and took action. That’s
Logan, Utah, is growing in complexity and opportunity. From tech startups to family-owned farms, businesses here operate within a distinct regional environment that shapes how customers find and trust brands.
Continue readingProven content marketing tactics for Logan business success
Look, I’ll admit it. Maybe I’m just trying to justify my career here. But that aside, I really do think that a content marketer (or a content marketing team) can
I’ve worked in content marketing in one form or another for 15 years. In that time I’ve seen a lot. I’m always picking up and experimenting with new tools, workflows,
Continue readingAI won’t save your content marketing (but YOU can)
In one of my previous content marketing roles, our marketing team faced a bit of a dilemma. Our YouTube podcast content wasn’t really gaining the traction we were hoping for.
Continue readingContent Marketing Case Study: Drive engagement, SEO, GEO