Music marketing in Utah and beyond
Utah musicians aren’t failing at self-promotion because they lack talent or work ethic. The struggle comes from deeper cultural patterns: a fear of being “seen trying,” social anxiety about standing
Tag: content marketing
Sales Deck Case Study: Cyngn
When Cyngn asked me to craft a sales deck for their DriveMod Tugger, it was a chance to translate cutting-edge technology into clear, compelling value for a specific audience. With
Multi-Channel Creatives Case Study: Arbinger Institute
I recently had the opportunity to build a multi-channel creatives package for the Arbinger Institute. Here is a breakdown of what Arbinger is and the work I did – along
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Maximize podcast value with long tail marketing
Podcasts are a great way to get your ideas out there and connect with your audience. But the problem is that once an episode is published, it kind of just
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Who should I hire for SEO? How to choose right the right expert
If you’re feeling overwhelmed by SEO jargon, half-baked promises, and the sea of so-called “experts” claiming they’ll get you to Page 1 overnight – take a breath. You’re not alone.
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How I increased organic leads 209%
Traffic looks good on a dashboard – but it doesn’t grow your business. Leads do. Pageviews mean someone showed up. Organic leads mean someone found value and took action. That’s
Proven content marketing tactics for Logan business success
Logan, Utah, is growing in complexity and opportunity. From tech startups to family-owned farms, businesses here operate within a distinct regional environment that shapes how customers find and trust brands.
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Why every company needs a content marketer
Look, I’ll admit it. Maybe I’m just trying to justify my career here. But that aside, I really do think that a content marketer (or a content marketing team) can
AI won’t save your content marketing (but YOU can)
I’ve worked in content marketing in one form or another for 15 years. In that time I’ve seen a lot. I’m always picking up and experimenting with new tools, workflows,
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Content Marketing Case Study: Drive engagement, SEO, GEO
In one of my previous content marketing roles, our marketing team faced a bit of a dilemma. Our YouTube podcast content wasn’t really gaining the traction we were hoping for.
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