Rock Marketing: SEO Blogs, Podcasts, Videos, Social Content

About My Organic Growth & Content Marketing Expertise

I lead full-funnel, multi-channel organic growth across SEO, content, social, email, video, podcasts, webinars, and events. I’ve have an extensive career spanning multiple important positions that make me a well-rounded and versatile content marketer across journalism, events, B2B marketing, and B2C marketing. I’m warm, direct, and evidence-led. I thrive on change, learn tools fast, and I like mentoring teams.

A few wins that show how I operate

• Organic growth: +42% conversions, +209% leads, +130% clicks, +389% traffic.
• Modern search: top-3 rankings and featured placements (including AI referrals) through on-page, internal linking, schema, and refresh cycles.
• Content systems: -31% production time and +68% publish cadence via a repeatable “brief → draft → human edit → SME review” workflow.
• Video + social: +411% YouTube views, +329% Shorts watch time, +8% retention; LinkedIn relaunch to 17.05% median engagement, 8.42% median CTR, and ~15.6 clicks/post.
• Email: Newsletters up to 70% open rate and 7% CTR.
• Events + partnerships: expanded a global event portfolio 200% and improved partner onboarding 50% with stronger ops.

How I work (and what teams hire me for)

• Positioning that’s clear and testable.
• A content engine that ships on time.
• Distribution loops that compound.
• Measurement that drives weekly iteration.
• People-first leadership that keeps quality high.

If you’re hiring for organic growth, content strategy, or content leadership, let’s talk!

My Organic Growth & Content Marketing Career

Promotion Vault Content Director
Aug 2025 – Present

• Drove KPI gains — +31% organic clicks, +30% CTR, +42% conversions, +25 avg Google rank positions (#40 to #15), +27% pageviews, +7% views/visit, +51s time on site — through SEO (SERP presentation, internal linking, schema, etc.), refreshing case studies/playbooks for outcome-first headlines and clearer ROI, and a “Proof → Playbook → Prompt” content loop.
• Achieved median engagement rate 17.05%, median CTR 8.42%, avg 15.6 clicks per post on LinkedIn through optimized social profiles (new cover/profile images + tighter “About”) — as well as engaging carousels, videos, and picture posts.

Hype Content Director
April 2025 – Present

• Grew organic clicks by 33% and raised CTR 25% by overhauling title/H1 strategy, internal links, and schema (Article/FAQ/HowTo).
• Lifted average Google Search position +5.4 positions across priority keywords via topic clustering and effective on-page and technical SEO.
• Cut production time 31% while increasing publish cadence 68% through a custom-built AIO/GEO content system (briefs → draft → human edit → SME review).
• Reduced revisions 23% and maintained high content quality by leveraging a purpose-built AirOps / ChatGPT workflow with brand voice + compliance rules.
• +32% pageviews and +43s time-on-page by completing a full site audit (IA, UX, CRO, SEO) and rewriting the homepage with outcome-first headlines + social proof.

Upptic Content Manager
October 2021 – March 2025

• Achieved 130% organic click growth and 389% organic web traffic growth by implementing effective SEO and GEO / AIO while developing and executing data-driven go-to-market strategies
• Increased YouTube view growth by 411%, shorts watch time by 329%, and retention rate by 8% through effective video scripting, video and art direction, and AI-assisted video repurposing
• Enhanced LinkedIn engagement rate by 7% and X (Twitter) engagement rate by 5% through strategic social media management and content optimization
• Boosted content output by 200% by leveraging AI to repurpose content, managing cross-functional teams in Notion, and utilizing Scrum-like methodologies
• Secured top positions for content on Google, Google Snippets, and AI bots like ChatGPT by implementing effective SEO and GEO strategies
• Achieved 70% email open rate and 7% email click-through rate by building and owning newsletter development using engaging content and effective email hooks
• Grew Spotify podcast streaming views 315% by sourcing effective guests, leveraging strategic distribution partners, and guiding video editors and graphic designers in content development
• Grew organic lead growth 209% by developing and executing SaaS go-to-market strategies with the Marketing Director and CGO (Chief Growth Officer)

Superpeer Head of Content
June 2021 – March 2024

• Increased partner onboarding by 50% and on-time deliverables by 25% by leveraging agile methodologies for project management and using Jira for cross-functional team management
• Improved feature approval by 7% by interviewing partners and consumers to gather feedback, which enhanced product alignment with user needs
• Reduced content revisions 11% by refining QA, establishing best practices, using clear communication, and effective management of multiple stakeholders (video editors, graphic designers, partners, etc.)
• Increased lead generation by 24% through thoughtful and targeted web content creation, effective SEO, and consistent distribution across social and digital channels using HubSpot

Mobile Growth Association Executive Content Director
Feb 2018 – June 2021

• Grew even portfolio by 200% through a directed global content strategy utilizing tools like Google Workspace for development and production
• Increased speaker recruitment by 100% and managed hundreds of speakers by using platforms like Slack and WhatsApp for coordination
• Improved ticket purchases by 6% while transitioning from live to virtual events during COVID-19 — scaling content using tools like Asana and Trello
• Increased web traffic 31% by building integrated marketing plans — collaborating with designers and approving content, using Adobe Suite (Photoshop, Illustrator, Premiere Pro) to enhance brand visibility
• Improved on-time session starts and stops by 7% through team training and effective on-site execution — using Google Workspace and WhatsApp for coordination and feedback

Computer Games Association Features Editor & Event Manager
May 2014 – Jan 2018

• Increased social casino track attendance by 18% and pageviews by 24% through strategic partnerships, data-driven content, effective SEO, and engaging social media distribution
• Increased LinkedIn engagement by 27% through the use of engaging posts and effective social media management (responding to comments in an engaging way, answering questions, running polls, etc.)
• Increased email open rate by 14% and email click-through rate by 5% through more compelling subject lines, strong preview line hooks, and more engaging content
• Increased article views 15% and time on page +30s through industry spotlights with industry leaders and compelling feature articles — alongside enforcement of editorial best practices
• Increased YouTube views 63% and subscribes 30% through consistent high-quality production and distribution of conference videos, engaging titles and descriptions, thumbnail iteration, etc.

The Herald Journal Web & Social Director, News & Features Writer
May 2010 – July 2015

• Improved website engagement by 15% using effective SEO strategies and data-driven content strategy
• Improved time on page by 2m13s through high-impact, audience-driven articles, spotlights, and feature pieces
• Improved first-pass acceptance by 23% for 17-person digital team by training on branding and SEO best practices

Organic Growth & Content Marketing Portfolio

Organic Growth & Content Marketing Testimonials

• Casey was instrumental in multiple aspects of our marketing strategy. He owned and executed with excellence around a broad content marketing and events strategy. Casey is extremely versatile, organized and adaptive. He’s a valuable asset to any organization.

  — Upptic CGO Warren Woodward

• Casey and I worked together for several years and he was outstanding. We collaborated on content and presentations. Casey is very well organized and a great communicator. His ideas were always pitch-perfect for the audience. Working with him is a joy.

  — Former Comcast VP James Kosta

• Casey is someone who makes project management, scrum management, and sprint execution look easy. He is able to oversee complex projects from start to finish while seamlessly managing project stakeholders.

  — Fractional CMO Thomas Hopkins

• Casey’s talents and skills were a great asset to the team. He was strongly dedicated to making our events and internal processes the best they could be and often worked above and beyond requirements to ensure the best product.

  — VentureBeat Event Manager Catherine Simpson

• Casey is a highly professional leader. I believe he can manage anyone, even the most difficult people to work with. He is probably one of my favorite colleagues to work with within my whole professional life. I can’t recommend Casey enough to any employer.

  — Freelance Digital Marketing Manager Betül Yildiz

Organic Growth & Content Marketing Core Skills

Content Strategy & Production

• Building multi-channel, full-funnel organic growth engines (blog → email → social → video → webinar/podcast loops)
• Owning end-to-end content strategy and execution across blogs, podcasts, webinars, video/shorts, newsletters, and social
• Creating repeatable editorial systems (brief → draft → human edit → SME review) to improve speed and quality
• Developing “Proof → Playbook → Prompt” content that turns outcomes into teachable assets
• Repurposing longform video content into shorts, blogs, and social posts using AI tools
• Sourcing and managing writers, guests, speakers, and subject matter experts
• Maintaining brand voice, tone, and consistency across all channels

SEO / GEO / AIO (Search + AI Visibility)

• Driving sustained organic growth through SEO + modern AI-surface optimization (GEO/AIO)
• Improving CTR and rankings through title/H1 strategy, internal linking, and SERP presentation
• Implementing schema (Article/FAQ/HowTo) to increase rich results / visibility
• Refreshing and optimizing case studies and playbooks with outcome-first headlines + clearer ROI
• Building topic clusters and on-page/technical SEO improvements to lift average position
• Earning top rankings, featured snippets, and AI answers through consistent optimization and quality

Marketing Strategy & Performance

• Using analytics to guide growth strategy (Search Console, GA, platform analytics) and iterate quickly
• Aligning content strategy to GTM goals (positioning, offers, conversion intent, distribution)
• Running conversion-focused audits across IA/UX/CRO/SEO to improve page performance
• Building email/newsletter strategy and cadence focused on opens, clicks, and downstream action
• Creating landing pages and CTAs that convert content attention into pipeline

Channel & Distribution Management

• Owning cross-channel distribution across website, email, social, partners, and media outlets
• Producing and scaling LinkedIn content (carousels, videos, image posts) with profile optimization
• Scaling YouTube and short-form distribution through scripting, art direction, and repurposing workflows
• Creating platform-native publishing systems that keep output consistent without sacrificing quality

Events, Partnerships & Community

• Planning and promoting live and virtual events; building content that increases attendance and conversions
• Building partnership pipelines and improving onboarding through better ops and clearer content
• Managing speaker/guest recruitment and coordinating across stakeholders for smooth delivery
• Amplifying events post-launch through recaps, clips, newsletters, and social distribution

Leadership & Cross-Functional Execution

• Leading planning sessions, creative syncs, and production reviews to keep shipping predictable
• Collaborating with executives and growth/product leaders on GTM strategy and messaging
• Managing and mentoring writers, designers, editors, and partners through clear feedback loops
• Running scrum-like workflows and stakeholder management across concurrent projects
• Balancing speed and quality with strong attention to detail and “high-ownership” execution

Tools & Platforms

• SEO/Analytics: Google Analytics, Google Search Console, Semrush, Moz Pro, Yoast, Surfer
• CMS/Web: WordPress, Webflow
• Project/Workflow: Notion, Asana, Jira, Trello, Airtable, Zapier, n8n
• Email/CRM + social: HubSpot, Mailchimp, Hootsuite
• Audio/Video: Riverside, OBS, StreamYard, Restream, Zoom, CapCut, Adobe Premiere Pro/After Effects/Audition
• AI + automation: ChatGPT, Claude, AirOps, Opus Clips, NotebookLM, Otter, Descript, Perplexity, Suno
• Design/collab: Adobe Photoshop/Illustrator, Canva, Figma, Google Workspace, MS 365

Organic Growth & Content Marketing Results & Impact

Content Strategy & Growth

• Boosted content output by 200% by repurposing with AI and running Scrum-like production workflows
• Cut production time 31% while increasing publish cadence 68% via a custom AIO/GEO content system (briefs → draft → human edit → SME review)
• Reduced revisions 23% by using an AirOps / ChatGPT workflow with brand voice + compliance rules
• Grew Spotify podcast streaming views 315% and increased podcast output 100% through scalable production + distribution systems
• Built “Proof → Playbook → Prompt” content loops to turn wins into repeatable assets

Lead Generation & Revenue Impact

• Drove 209% organic lead growth through SEO + GEO/AIO + GTM content strategy
• Increased warm lead generation 50% via ROI-positive webinar programs (landing pages, registration ops, promotion, and post-event distribution)
• Expanded mailing list/database by 500+ through webinars, website CTAs, live events, and email capture loops
• Increased lead generation 24% through targeted web content + consistent distribution using HubSpot

Engagement & Visibility

• Grew organic web traffic 389% and organic clicks 130% through SEO + GEO/AIO execution
• Increased YouTube views 411%, Shorts watch time 329%, and retention 8% through scripting, art direction, and AI-assisted repurposing
• Improved engagement rate on LinkedIn by 7% and on X (Twitter) by 5% via strategic publishing and optimization
• Achieved median LinkedIn engagement rate 17.05%, median CTR 8.42% through profile optimization + better post formats
• Improved site performance with +32% pageviews and +43s time-on-page after a full IA/UX/CRO/SEO audit and homepage rewrite

SEO & Content Discoverability

• Grew organic clicks 33% and raised CTR 25% by overhauling title/H1 strategy, internal linking, and schema (Article/FAQ/HowTo)
• Lifted average search rank by 25 positions (#40 → #15) and secured top placements (including featured snippets and AI answers)
• Hit multiple #1–#3 keyword rankings; examples included ~45–250 monthly clicks on individual articles

Events & Brand Building

• Grew event portfolio 200% through global content strategy and production systems
• Increased speaker recruitment 100% and managed hundreds of speakers through strong ops + coordination
• Improved ticket purchases 6% while transitioning from live to virtual events during COVID-19
• Increased web traffic 31% through integrated marketing plans and brand-forward creative execution

Workflow & Team Efficiency

• Cut production time 31% and increased publish cadence 68% by building durable systems and templates
• Reduced revisions 23% (and 11% in a prior role) via clearer briefs, QA standards, and tighter feedback loops
• Increased partner onboarding 50% and on-time deliverables 25% through agile project management systems
• Improved first-pass acceptance 23% for a 17-person digital team by training on branding + SEO best practices

Organic Growth & Content Marketing Leadership Style, Work Culture, Ideal Roles

Leadership & Work Style

• People-first, high-integrity leader: I value accountability, respect, diversity, and doing the right thing when it’s hard.
• High-ownership and outcome-driven: I take initiative, drive clarity, and ship work on time and within constraints.
• Collaborative operator: I work well independently or cross-functionally, and I’m comfortable facilitating alignment.
• Adaptable and change-friendly: I thrive in dynamic environments and learn new tools/systems fast.
• Quality-minded: I care about accuracy, details, and strong standards — without creating unnecessary friction.
• Connector + mentor: I enjoy supporting teammates, giving clear feedback, and building community.
• Steady under pressure: generally calm and optimistic, with healthy self-awareness that keeps me improving.

Ideal Roles & Culture Fit

• Remote-friendly: Trust, autonomy, and clear ownership.
• Mission-driven teams: Collaborative cultures that value integrity, accountability, and long-term relationships.
• Strategy + execution + leadership: High-ownership roles spanning content, organic growth, lifecycle, brand, community, or events.
• Clarity + experimentation: Clear goals and values — plus space to test, iterate, and improve how the team ships.
• Variety and challenge: Multi-channel work (content + marketing + events), not a narrow “one-lane” role.
• Stable base, fast adaptation: Enough structure to execute consistently, with room to move quickly and make measurable impact.

Connect With an Organic Growth Expert & Content Marketer (me!)

• Book a meeting
• Contact via email
• Connect with me on LinkedIn

FAQ: Content Marketing & Organic Growth

What is content marketing?

Content marketing, sometimes called “organic marketing,” is the “unpaid” side of marketing – blogs, videos, podcasts, webinars, social media, and even live events. Unlike paid ads, content marketing builds lasting relationships and long-term visibility through consistent, helpful, and original content.

Why does content marketing matter?

Because it drives real, measurable results:

• +400% website traffic
• +200% organic leads
• +130% more Google clicks
• +15 spots higher in SEO rankings
• +411% YouTube growth

It’s not just about clicks — it’s about connecting solution-seekers with solution-providers and building trust that leads to sales.

Isn’t content marketing expensive? How much do you charge?

It’s not expensive compared to what you lose by skipping it – or only running paid ads. Content can be scaled to fit a solo creator or a full team. It’s flexible, more cost-effective than ads over time, and creates compounding returns through SEO, brand visibility, and lead generation.

I typically charge $60/hour freelance – though I can custom build packages at a discount if you have specific goals or objectives in mind. If you’re hesitant about the price tags here, please do reach out to talk shop. I am happy to provide some advice and provide direction at no charge. And if you’re a non-profit or working with content I am passionate about, there is room to negotiate payment.

Additionally, if you are looking to hire me as a W2 employee, my pay rate is extremely negotiable.

What makes content marketing effective?

The most impactful strategies combine:

• Blogs – for search engine optimization (SEO) & AI visibility (GEO / AIEO)
• Podcasts & videos – for trust, discovery, and repurposing
• Webinars & livestreams – for live audience engagement
• Social media – for community-building and reach
• Live events – for face-to-face trust and connection

What kind of ROI can I expect from your content marketing services?

At my last client, I achieved the following:

• +389% website traffic
• +209% organic leads
• +130% Google search clicks
• +315% stream performance on top podcast episodes
• Showing at the top of Google search results much more often
• Content featured by ChatGPT, Google Snippets, and Gemini

What’s the catch?

• It’s not magic: Great content can’t fix a bad product or a dysfunctional sales funnel.
• It needs buy-in: Content must be aligned with product, sales, and customer insights.
• It must be original: Generic content gets ignored. Authenticity wins.
• Bottom line: I need to be embedded in your company – and have access to your data, team, partners, and customers.

What tools should content marketers use?

My general toolkit consists of:

• Riverside.fm – Quickly record, edit, publish, and repurpose podcasts and video
• ChatGPT + NotebookLM – Organize research, write content, and generate ideas
• Adobe Suite + Canva – For graphic design, infographics, visual elements, etc.
• Hubspot + Moz + Google Search Console – For performance analysis.
• Google Suite + Microsoft Suite – For collaborative drafts, outlines, etc.
• Asana + Notion – Plan and manage content calendars
• Otter.ai – Transcribe audio quickly and accurately
• Opus Clips – Create shorts from long-form video
• WordPress + Webflow – For CMS and publishing

I am also experimenting and seeing great results with emerging tools like AirOps and Perplexity.

Should I use AI in content marketing?

Yes, but with guardrails:

• DO: Use AI to brainstorm, organize, transcribe, and repurpose.
• DON’T: Let AI do all the thinking. If you use it for everything, your content will sound generic and won’t rank or resonate.

What’s Generative Engine Optimization (GEO)?

GEO (also known as AIEO) is about optimizing content for AI-driven search engines like ChatGPT, Gemini, and Perplexity. That means:

• Creating semantically rich content
• Answering specific user questions
• Offering original insights, stats, and stories

How do I get more value out of my podcast or video content?

Use the long tail strategy I’ve built:

1. Break long episodes into 5–10 min segments
2. Generate blog articles from transcripts
3. Create shorts using tools like OpusClip
4. Build SEO-optimized playlists
5. Post natively to every relevant platform

One podcast episode can fuel weeks of social media and blog content.

Who should own content marketing?

Someone embedded in your org – not siloed. Your content marketer needs access to:

• Internal data
• Subject matter experts
• Product, sales, and customer feedback

This is how you build content that actually converts.

How do I stand out in Google search results, ChatGPT, Perplexity, Gemini, Claude, etc.?

• Tell real stories about real people
• Use proprietary data, real quotes, and original research
• Avoid AI echo chambers – don’t remix; create
• Align content with high-intent search queries

Why should I trust content marketing?

Because content marketing is about helping people. It’s how people find the answers they’re looking for, and how your business becomes the solution they trust.

Why are you putting your marketing business on your band’s website?

I want everyone who is potentially thinking of hiring me to know what I’m all about. That is heavily reflected in the music I write and the things I discuss via Open Door Policy’s platform. I realize this means I won’t get as many prospective clients through my open door.

But the ones who want to connect after learning more about me? We are going to get along very well and have much longer, healthier, and stronger relationships than we’d have with other partners. And I look forward to that!

What’s your logo all about?

I thought long and hard about how I wanted to represent myself in a logo. Given my rock music background, a closed fist with a microphone seemed like a good starting point! But, as you can see, there’s a few more elements than that…

Here’s a breakdown of what each part of the logo means:

• The closed fist represents solidarity with you, my client. My mission is your mission.
• The pencil represents my ability to craft compelling content aligned with your goals.
• The ruler represents my commitment to measuring results and iterating on data.
• The microphone represents the way I can amplify your voice and get you heard!