Over the years I’ve been a key stakeholder in numerous content and marketing projects, positions, initiatives, and campaigns. Here are some of the strategies I’ve developed, successes I’ve achieved, and failures I’ve learned from over the last 15 years.
If you need to raise your brand’s profile or connect with your audience, please reach out.
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Cecret Souls' Pepper Rose)","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jul 29, 2025","dateGMT":"2025-07-29 13:38:21","modifiedDate":"2025-08-01 01:56:28","modifiedDateGMT":"2025-08-01 01:56:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>, <a href=\"https:\/\/opendoorpolicy.us\/category\/utah-music\/\" rel=\"category tag\">Utah Music<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a> <a href=\"https:\/\/opendoorpolicy.us\/category\/utah-music\/\" rel=\"category tag\">Utah Music<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/music\/' rel='post_tag'>music<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/salt-lake-city\/' rel='post_tag'>salt lake city<\/a>"},"readTime":{"min":34,"sec":20},"status":"publish","excerpt":""},{"id":1387,"link":"https:\/\/opendoorpolicy.us\/sales-deck-case-study-cyngn-marketing\/","name":"sales-deck-case-study-cyngn-marketing","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/07\/Featured-Image.jpg","alt":"Slides from a sales deck built for Cyngn are featured in this featured graphic."},"title":"Sales Deck Case Study: Cyngn","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jul 28, 2025","dateGMT":"2025-07-28 18:49:25","modifiedDate":"2025-07-28 19:08:49","modifiedDateGMT":"2025-07-28 19:08:49","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a>"},"readTime":{"min":5,"sec":17},"status":"publish","excerpt":""},{"id":1336,"link":"https:\/\/opendoorpolicy.us\/multi-channel-creatives-case-study-arbinger-institute\/","name":"multi-channel-creatives-case-study-arbinger-institute","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/07\/Featured-Image-3.png","alt":"Multi-channel creatives are strewn about."},"title":"Multi-Channel Creatives Case Study: Arbinger Institute","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jul 27, 2025","dateGMT":"2025-07-27 01:38:20","modifiedDate":"2025-07-28 18:05:44","modifiedDateGMT":"2025-07-28 18:05:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/social-media\/' rel='post_tag'>social media<\/a>"},"readTime":{"min":9,"sec":4},"status":"publish","excerpt":""},{"id":858,"link":"https:\/\/opendoorpolicy.us\/increase-the-long-tail-marketing-of-your-podcast-for-seo-geo-engagement\/","name":"increase-the-long-tail-marketing-of-your-podcast-for-seo-geo-engagement","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/04\/Featured-Image.png","alt":"A comet travels through space. The Comet's core represents your podcast. 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Next to him is a graphic of a \"stocks\" arrow going up and up \u2013 supported by ChatGPT and Google."},"title":"Who should I hire for SEO? How to choose right the right expert","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jul 10, 2025","dateGMT":"2025-07-10 19:45:47","modifiedDate":"2025-07-21 18:35:07","modifiedDateGMT":"2025-07-21 18:35:07","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/aio\/' rel='post_tag'>AIO<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/geo\/' rel='post_tag'>geo<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/llmo\/' rel='post_tag'>LLMO<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/seo\/' rel='post_tag'>seo<\/a>"},"readTime":{"min":24,"sec":7},"status":"publish","excerpt":""},{"id":1214,"link":"https:\/\/opendoorpolicy.us\/how-i-increased-organic-leads-209-percent\/","name":"how-i-increased-organic-leads-209-percent","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/07\/featured-image-1.png","alt":"A stylized representation of the user journey of an organic lead."},"title":"How I increased organic leads 209%","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jul 4, 2025","dateGMT":"2025-07-04 00:31:21","modifiedDate":"2025-07-04 02:24:30","modifiedDateGMT":"2025-07-04 02:24:30","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/organic-lead-generation\/' rel='post_tag'>organic lead generation<\/a>"},"readTime":{"min":15,"sec":12},"status":"publish","excerpt":""},{"id":1177,"link":"https:\/\/opendoorpolicy.us\/proven-content-marketing-tactics-for-logan-business-success\/","name":"proven-content-marketing-tactics-for-logan-business-success","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/07\/loganutah.jpg","alt":"A shot of Logan Canyon's mountains from Home Range Brewery in Logan, Utah."},"title":"Proven content marketing tactics for Logan business success","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jul 3, 2025","dateGMT":"2025-07-03 00:55:30","modifiedDate":"2025-07-04 00:47:47","modifiedDateGMT":"2025-07-04 00:47:47","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/cache-valley\/' rel='post_tag'>cache valley<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/logan-utah\/' rel='post_tag'>logan utah<\/a>"},"readTime":{"min":9,"sec":40},"status":"publish","excerpt":""},{"id":1117,"link":"https:\/\/opendoorpolicy.us\/why-every-company-should-have-a-content-marketer\/","name":"why-every-company-should-have-a-content-marketer","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/06\/featured-image-2.png","alt":"Foreground: Content marketer Casey Rock looks at logos of ChatGPT and Google. In the background are content marketing tools of the trade."},"title":"Why every company needs a content marketer","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jun 26, 2025","dateGMT":"2025-06-26 02:49:03","modifiedDate":"2025-07-04 00:49:55","modifiedDateGMT":"2025-07-04 00:49:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a>"},"readTime":{"min":9,"sec":52},"status":"publish","excerpt":""},{"id":1091,"link":"https:\/\/opendoorpolicy.us\/ai-wont-save-your-content-marketing-but-it-can-help\/","name":"ai-wont-save-your-content-marketing-but-it-can-help","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/06\/AI-wont-save-your-content-marketing.png","alt":"Content Marketer Casey Rock looks on as a ChatGPT nuclear explosion destroys content marketing as we know it."},"title":"AI won't save your content marketing (but YOU can)","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Jun 25, 2025","dateGMT":"2025-06-25 23:13:12","modifiedDate":"2025-07-04 00:51:18","modifiedDateGMT":"2025-07-04 00:51:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/artificial-intelligence\/' rel='post_tag'>artificial intelligence<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/chatgpt\/' rel='post_tag'>ChatGPT<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/notebooklm\/' rel='post_tag'>NotebookLM<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/otterai\/' rel='post_tag'>OtterAI<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/riversidefm\/' rel='post_tag'>RiversideFM<\/a>"},"readTime":{"min":11,"sec":45},"status":"publish","excerpt":""},{"id":820,"link":"https:\/\/opendoorpolicy.us\/content-marketing-case-study-drive-engagement-seo-geo\/","name":"content-marketing-case-study-drive-engagement-seo-geo","thumbnail":{"url":"https:\/\/opendoorpolicy.us\/wp-content\/uploads\/2025\/04\/content-marketing-for-seo-geo-engagement.png","alt":"Content marketing should help connect people to solutions. Improve your own content marketing with SEO, GEO, and engagement."},"title":"Content Marketing Case Study: Drive engagement, SEO, GEO","author":{"name":"Casey Rock","link":"https:\/\/opendoorpolicy.us\/author\/caserocko\/"},"date":"Apr 21, 2025","dateGMT":"2025-04-21 20:05:32","modifiedDate":"2025-07-04 00:41:58","modifiedDateGMT":"2025-07-04 00:41:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>","space":"<a href=\"https:\/\/opendoorpolicy.us\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/opendoorpolicy.us\/tag\/content-marketing\/' rel='post_tag'>content marketing<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/engagement\/' rel='post_tag'>engagement<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/geo\/' rel='post_tag'>geo<\/a><a href='https:\/\/opendoorpolicy.us\/tag\/seo\/' rel='post_tag'>seo<\/a>"},"readTime":{"min":5,"sec":16},"status":"publish","excerpt":""}]