Why every company needs a content marketer
Look, I’ll admit it. Maybe I’m just trying to justify my career here. But that aside, I really do think that a content marketer (or a content marketing team) can
Category: Content Marketing
AI won’t save your content marketing (but YOU can)
I’ve worked in content marketing in one form or another for 15 years. In that time I’ve seen a lot. I’m always picking up and experimenting with new tools, workflows,
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Content Marketing Case Study: Drive engagement, SEO, GEO
In one of my previous content marketing roles, our marketing team faced a bit of a dilemma. Our YouTube podcast content wasn’t really gaining the traction we were hoping for.
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