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Category: Content Marketing

Music marketing in Utah and beyond

Casey Rock August 1, 2025August 1, 2025

Utah musicians aren’t failing at self-promotion because they lack talent or work ethic. The struggle comes from deeper cultural patterns: a fear of being “seen trying,” social anxiety about standing

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What Utah bands NEED to know (ft. Cecret Souls’ Pepper Rose)

Casey Rock July 29, 2025August 1, 2025

Pepper Rose didn’t set out to become the voice of a fractured Utah music scene – but somebody has to be! Through late-night gigs, post-burnout reinvention, and a deep belief

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Sales Deck Case Study: Cyngn

Casey Rock July 28, 2025July 28, 2025

When Cyngn asked me to craft a sales deck for their DriveMod Tugger, it was a chance to translate cutting-edge technology into clear, compelling value for a specific audience. With

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Multi-Channel Creatives Case Study: Arbinger Institute

Casey Rock July 27, 2025July 28, 2025

I recently had the opportunity to build a multi-channel creatives package for the Arbinger Institute. Here is a breakdown of what Arbinger is and the work I did – along

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Maximize podcast value with long tail marketing

Casey Rock July 18, 2025July 18, 2025

Podcasts are a great way to get your ideas out there and connect with your audience. But the problem is that once an episode is published, it kind of just

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Who should I hire for SEO? How to choose right the right expert

Casey Rock July 10, 2025July 21, 2025

If you’re feeling overwhelmed by SEO jargon, half-baked promises, and the sea of so-called “experts” claiming they’ll get you to Page 1 overnight – take a breath. You’re not alone.

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How I increased organic leads 209%

Casey Rock July 4, 2025July 4, 2025

Traffic looks good on a dashboard – but it doesn’t grow your business. Leads do. Pageviews mean someone showed up. Organic leads mean someone found value and took action. That’s

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Proven content marketing tactics for Logan business success

Casey Rock July 3, 2025July 4, 2025

Logan, Utah, is growing in complexity and opportunity. From tech startups to family-owned farms, businesses here operate within a distinct regional environment that shapes how customers find and trust brands.

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Why every company needs a content marketer

Casey Rock June 26, 2025July 4, 2025

Look, I’ll admit it. Maybe I’m just trying to justify my career here. But that aside, I really do think that a content marketer (or a content marketing team) can

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AI won’t save your content marketing (but YOU can)

Casey Rock June 25, 2025July 4, 2025

I’ve worked in content marketing in one form or another for 15 years. In that time I’ve seen a lot. I’m always picking up and experimenting with new tools, workflows,

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