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Category: Content Marketing

Why every company needs a content marketer

Casey Rock June 26, 2025June 26, 2025

Look, I’ll admit it. Maybe I’m just trying to justify my career here. But that aside, I really do think that a content marketer (or a content marketing team) can

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AI won’t save your content marketing (but YOU can)

Casey Rock June 25, 2025June 27, 2025

I’ve worked in content marketing in one form or another for 15 years. In that time I’ve seen a lot. I’m always picking up and experimenting with new tools, workflows,

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Increase the long tail marketing of your podcast for SEO, GEO, engagement

Casey Rock April 21, 2025April 21, 2025

Podcasts are a great way to get your ideas out there and connect with your audience. But the problem is that once an episode is published, it kind of just

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Content Marketing Case Study: Drive engagement, SEO, and GEO

Casey Rock April 21, 2025April 21, 2025

In one of my previous content marketing roles, our marketing team faced a bit of a dilemma. Our YouTube podcast content wasn’t really gaining the traction we were hoping for.

Continue reading Content Marketing Case Study: Drive engagement, SEO, and GEO

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