Rock Marketing: SEO Blogs, Podcasts, Videos, Social Content

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Portfolio
Testimonials
Core Skills
Results & Impacts
Work Style & Ideal Roles
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📌 Who We Are

Rock Marketing is headed by Casey Rock – a seasoned content and marketing professional based in Logan, Utah. Casey has 15 years of experience spanning content strategy, organic performance marketing, media communications, and event management.

With a strong track record in both digital and live formats, Casey has held key roles at companies like Upptic, Superpeer, and Mobile Growth Association — driving measurable growth in audience engagement, lead generation, and content performance.

In his recent role at Upptic, Casey oversaw a 200% increase in content output, drove 209% growth in organic leads, 389% growth in website traffic, 130% growth in Google clicks — all while improving the company’s average SEO ranking by 15 positions and getting featured in Google Snippets, Gemini results, and ChatGPT results.

Known for scaling podcasts, launching high-performing webinars, building converting blogs, and managing live events, Casey brings a proven ability to deliver measurable results, grow audiences, and adapt strategies to meet evolving business goals.

Upptic Content Manager
October 2021 – March 2025

Performed analysis to ensure performance-based content development.
Produced and published podcasts, webinars, and blog articles.
Created and distributed newsletters and marketing emails.
Managed content calendar and marketing initiatives.
Sourced writers, podcast guests, and webinar panelists.
Organized live events, from venue selection to promotion.
Oversaw social media and content distribution.

Superpeer Head of Content
June 2021 – March 2024

Boosted Series completion rates by optimizing the content pipeline.
Improved productivity by defining roles and streamlining tasks.
Managed partners from onboarding to content creation.
Coordinated video and marketing teams to meet deadlines.
Worked with product teams to enhance Superpeer’s offerings.
Established best practices for content creation and marketing.
Developed site content with marketing and design teams.
Managed content distribution across digital and social channels.
Ensured brand consistency through proofreading and editing.
Provided feedback to partners and staff for content improvement.

Mobile Growth Association Executive Content Director
February 2018 – June 2021

Led content strategy for all MGA events, nationally and internationally.
Expanded event portfolio by 200%, growing from 4 to 12 events annually.
Streamlined event content pipelines to boost productivity.
Spearheaded the shift from physical to virtual events during COVID-19.
Recruited and managed hundreds of high-profile global speakers.
Oversaw multiple events simultaneously.
Developed and executed marketing plans with the marketing team.
Approved ad copy, social posts, emails, and graphics.
Collaborated with designers to create compelling promotions.
Produced reports identifying issues and providing solutions.
Enhanced team efficiency through training and guidance.
Managed on-site event teams to ensure seamless event execution.

Computer Games Association Content & Production Manager
May 2014 – January 2018

Led social casino tracks for Casual Connect conferences.
Shaped email, social media, video, and web content strategy.
Supported on-site teams for seamless event execution.

Additional roles include:
News Editor, Web & Social Media Director

Planned editorial calendars and content strategy.
Led teams and coordinated cross-functional efforts.
Wrote headlines, copyedited, and fact-checked content.
Managed deadlines under pressure.
Prioritized stories and exercised strong news judgment.
Conducted research and investigative reporting.
Wrote in AP style with a focus on clarity.
Interviewed sources and gathered information.
Adapted tone for diverse audiences.
Managed websites and maintained CMS platforms.
Developed social media strategy and analyzed performance.
Optimized for SEO and drove audience engagement.
Created email marketing campaigns and distributed content.
Maintained brand voice consistency across all platforms.

Portfolio

Casey Rock – Portfolio of Work Download

Testimonials

“Casey was instrumental in multiple aspects of our marketing strategy. He owned and executed with excellence around a broad content marketing and events strategy. Casey is extremely versatile, organized and adaptive. He’s a valuable asset to any organization.”
— Upptic CGO Warren Woodward
“Casey and I worked together for several years and he was outstanding. We collaborated on content and presentations. Casey is very well organized and a great communicator. His ideas were always pitch-perfect for the audience. Working with him is a joy.”
— Former Comcast VP James Kosta
“Casey is someone who makes project management, scrum management, and sprint execution look easy. He is able to oversee complex projects from start to finish while seamlessly managing project stakeholders.”
— Fractional CMO Thomas Hopkins
“Casey’s talents and skills were a great asset to the team. He was strongly dedicated to making our events and internal processes the best they could be and often worked above and beyond requirements to ensure the best product.”
— VentureBeat Event Manager Catherine Simpson
“Casey is a highly professional leader. I believe he can manage anyone, even the most difficult people to work with. He is probably one of my favorite colleagues to work with within my whole professional life. I can’t recommend Casey enough to any employer.”
— Freelance Digital Marketing Manager Betül Yildiz

🛠️ Core Skills

Content Strategy & Production

Developing and executing multi-format content strategies
Creating and managing blogs, podcasts, webinars, videos, live events
Streamlining blog production and editorial workflows
Managing content calendars and leading planning sessions
Overseeing podcast and webinar production from start to finish
Sourcing writers, guests, and subject matter experts
Repurposing content using AI tools and automation workflows
Writing, editing, and optimizing articles for SEO and engagement
Maintaining brand voice and consistency across all content

Marketing Strategy & Execution

Analyzing content performance to guide marketing strategy
Launching and managing digital marketing initiatives
Writing and distributing newsletters and promotional emails
Creating landing pages and compelling calls-to-action
Aligning content with product marketing and growth goals

Campaign & Channel Management

Distributing content across websites, email, and social media channels
Planning and scheduling social media content
Coordinating with designers and writers on marketing assets
Ensuring consistent messaging across all platforms

Event & Community Marketing

Driving engagement and lead generation through events
Planning and promoting live and virtual events
Collaborating with internal and external stakeholders
Creating event content, including speaker lineups, conference agendas, landing pages, and eblasts

Communication & Team Management

Leading cross-functional meetings and creative syncs
Collaborating with executives, marketers, and product teams
Mentoring and supporting writers, designers, and contributors
Communicating priorities, deadlines, and feedback clearly
Managing stakeholder relationships with professionalism and clarity
Facilitating alignment between teams across content, product, and marketing

Cross-Functional Collaboration

Working with executives, marketers, product teams, and creatives
Leading content reviews and managing production timelines
Aligning cross-functional teams through clear communication

Tool & Platform Proficiency

Using CMS platforms, SEO tools, and AI-driven content solutions
Managing workflows in HubSpot, WordPress, Asana, and Notion
Producing content with Adobe Suite, Riverside, Opus Clips, and more
Collaborating and organizing work in Google and Microsoft suites

📈 Results & Impact

Content Strategy & Growth

Scaled blog output and improved quality
Increased content production by 200% at Upptic
Significantly boosted SEO performance and keyword rankings
Repurposed content across formats to maximize reach and ROI

Lead Generation & Revenue Impact

Drove 209% organic lead growth at Upptic
Generated qualified leads through email and webinar campaigns
Supported SaaS adoption with targeted product content

Engagement & Visibility

Drove 389% website traffic growth and 130% Google click growth at Upptic
Grew YouTube views by 411% and Shorts watch time by 329% at Upptic
Increased Upptic LinkedIn and X engagement by 5-7% YoY through more relevant posting
Produced ROI-positive podcasts and webinars that attracted and converted new audiences

SEO & Content Discoverability

Improved Upptic’s average SEO rank by 15 positions
Achieved multiple top 3 keyword rankings
Content featured in Google Snippets, Gemini, ChatGPT
Generated hundreds of monthly organic search clicks

Events & Brand Building

Expanded event portfolio by 200% at MGA – from 4 to 12 events per year
Shifted MGA events to virtual formats during COVID-19
Executed polished live events that delivered strong leads

Workflow & Team Efficiency

Built effective templates and workflows that are still used post-tenure
Freed leadership to focus on higher-level strategy through independent execution
Boosted team efficiency with clear processes and roles

🧠 Work Style & Ideal Roles

Work Style

Goal-oriented, self-motivated, and dependable
Equally effective working solo or collaboratively
Thrives on change, variety, and new challenges
Learns new tools and skills rapidly
Enjoys mentoring, learning, and building community

Seeking Roles With…

Opportunities to grow, learn, and contribute meaningfully
A balance of autonomy and collaboration
A team-oriented culture with clear goals and values
Challenging, diverse projects in content, marketing, or events
Stability, adaptability, and a chance to make a measurable impact

🤝 Connect With Me

Frequently Asked Questions (FAQ): Content Marketing

What is content marketing?

Content marketing, sometimes called “organic marketing,” is the “unpaid” side of marketing – blogs, videos, podcasts, webinars, social media, and even live events. Unlike paid ads, content marketing builds lasting relationships and long-term visibility through consistent, helpful, and original content.

Why does content marketing matter?

Because it drives real, measurable results:

+400% website traffic
+200% organic leads
+130% more Google clicks
+15 spots higher in SEO rankings
+411% YouTube growth

It’s not just about clicks — it’s about connecting solution-seekers with solution-providers and building trust that leads to sales.

Isn’t content marketing expensive? How much do you charge?

It’s not expensive compared to what you lose by skipping it – or only running paid ads. Content can be scaled to fit a solo creator or a full team. It’s flexible, more cost-effective than ads over time, and creates compounding returns through SEO, brand visibility, and lead generation.

I typically charge $45/hour freelance – though I can custom build packages at a discount if you have specific goals or objectives in mind (for instance: A 5-article SEO blog package for $1,500). If you’re hesitant about the price tags here, please do reach out to talk shop. I am happy to provide some advice and provide direction at no charge. And if you’re a non-profit or working with content I am passionate about, there is room to negotiate payment.

Additionally, if you are looking to hire me as a W2 employee, my pay rate is extremely negotiable.

What makes content marketing effective?

The most impactful strategies combine:

Blogs – for search engine optimization (SEO) & AI visibility (GEO / AIEO)
Podcasts & videos – for trust, discovery, and repurposing
Webinars & livestreams – for live audience engagement
Social media – for community-building and reach
Live events – for face-to-face trust and connection

What kind of ROI can I expect from your content marketing services?

At my last client, I achieved the following:

+389% website traffic
+209% organic leads
+130% Google search clicks
+315% stream performance on top podcast episodes
Showing at the top of Google search results much more often
Content featured by ChatGPT, Google Snippets, and Gemini

What’s the catch?

It’s not magic: Great content can’t fix a bad product or a dysfunctional sales funnel.
It needs buy-in: Content must be aligned with product, sales, and customer insights.
It must be original: Generic content gets ignored. Authenticity wins.
Bottom line: I need to be embedded in your company – and have access to your data, team, partners, and customers.

What tools should content marketers use?

My general toolkit consists of:

Riverside.fm – Quickly record, edit, publish, and repurpose podcasts and video
ChatGPT + NotebookLM – Organize research, write content, and generate ideas
Adobe Suite + Canva – For graphic design, infographics, visual elements, etc.
Hubspot + Moz + Google Search Console – For performance analysis.
Google Suite + Microsoft Suite – For collaborative drafts, outlines, etc.
Asana + Notion – Plan and manage content calendars
Otter.ai – Transcribe audio quickly and accurately
Opus Clips – Create shorts from long-form video
WordPress + Webflow – For CMS and publishing

I am also experimenting and seeing great results with emerging tools like AirOps and Perplexity.

Should I use AI in content marketing?

Yes, but with guardrails:

DO: Use AI to brainstorm, organize, transcribe, and repurpose.
DON’T: Let AI do all the thinking. If you use it for everything, your content will sound generic and won’t rank or resonate.

What’s Generative Engine Optimization (GEO)?

GEO (also known as AIEO) is about optimizing content for AI-driven search engines like ChatGPT, Gemini, and Perplexity. That means:

Creating semantically rich content
Answering specific user questions
Offering original insights, stats, and stories

How do I get more value out of my podcast or video content?

Use the long tail strategy I’ve built:

Break long episodes into 5–10 min segments
Generate blog articles from transcripts
Create shorts using tools like OpusClip
Build SEO-optimized playlists
Post natively to every relevant platform

One podcast episode can fuel weeks of social media and blog content.

Who should own content marketing?

Someone embedded in your org – not siloed. Your content marketer needs access to:

Internal data
Subject matter experts
Product, sales, and customer feedback

This is how you build content that actually converts.

How do I stand out in Google search results, ChatGPT, Perplexity, Gemini, Claude, etc.?

Tell real stories about real people
Use proprietary data, real quotes, and original research
Avoid AI echo chambers – don’t remix; create
Align content with high-intent search queries

Why should I trust content marketing?

Because content is about helping people. It’s how people find the answers they’re looking for, and how your business becomes the solution they trust.

Why are you putting your marketing business on your band’s website?

I want everyone who is potentially thinking of hiring me to know what I’m all about. That is heavily reflected in the music I write and the things I discuss via Open Door Policy’s platform. I realize this means I won’t get as many prospective clients through my open door.

But the ones who want to connect after learning more about me? We are going to get along very well and have much longer, healthier, and stronger relationships than we’d have with other partners. And I look forward to that!

What’s your logo all about?

I thought long and hard about how I wanted to represent myself in a logo. Given my rock music background, a closed fist with a microphone seemed like a good starting point! But, as you can see, there’s a few more elements than that…

Here’s a breakdown of what each part of the logo means:

The closed fist represents solidarity – with you, my client. My mission is your mission.
The pencil represents my ability to craft compelling content aligned with your goals.
The ruler represents my commitment to measuring results and iterating on data.
The microphone represents the way I can amplify your voice and get you heard!