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📌 Career Snapshot
Casey is a seasoned content and marketing professional based in Logan, Utah, with 15 years of experience spanning content strategy, organic performance marketing, media communications, and event management. With a strong track record in both digital and live formats, Casey has held key roles at companies like Upptic, Superpeer, and Mobile Growth Association — driving measurable growth in audience engagement, lead generation, and content performance.
In his recent role at Upptic, Casey oversaw a 200% increase in content output, drove 209% growth in organic leads, 389% growth in website traffic, 130% growth in Google clicks — all while improving the company’s average SEO ranking by 15 positions. Known for scaling podcasts, launching high-performing webinars, building converting blogs, and managing live events, Casey brings a proven ability to deliver measurable results, grow audiences, and adapt strategies to meet evolving business goals.
Upptic Content Manager
October 2021 – March 2025
- Performed analysis to ensure performance-based content development.
- Produced and published podcasts, webinars, and blog articles.
- Created and distributed newsletters and marketing emails.
- Managed content calendar and marketing initiatives.
- Sourced writers, podcast guests, and webinar panelists.
- Organized live events, from venue selection to promotion.
- Oversaw social media and content distribution.
Superpeer Head of Content
June 2021 – March 2024
- Boosted Series completion rates by optimizing the content pipeline.
- Improved productivity by defining roles and streamlining tasks.
- Managed partners from onboarding to content creation.
- Coordinated video and marketing teams to meet deadlines.
- Worked with product teams to enhance Superpeer’s offerings.
- Established best practices for content creation and marketing.
- Developed site content with marketing and design teams.
- Managed content distribution across digital and social channels.
- Ensured brand consistency through proofreading and editing.
- Provided feedback to partners and staff for content improvement.
Mobile Growth Association Executive Content Director
February 2018 – June 2021
- Led content strategy for all MGA events, nationally and internationally.
- Expanded event portfolio by 200%, growing from 4 to 12 events annually.
- Streamlined event content pipelines to boost productivity.
- Spearheaded the shift from physical to virtual events during COVID-19.
- Recruited and managed hundreds of high-profile global speakers.
- Oversaw multiple events simultaneously.
- Developed and executed marketing plans with the marketing team.
- Approved ad copy, social posts, emails, and graphics.
- Collaborated with designers to create compelling promotions.
- Produced reports identifying issues and providing solutions.
- Enhanced team efficiency through training and guidance.
- Managed on-site event teams to ensure seamless event execution.
Computer Games Association Content & Production Manager
May 2014 – January 2018
- Led social casino tracks for Casual Connect conferences.
- Shaped email, social media, video, and web content strategy.
- Supported on-site teams for seamless event execution.
Additional roles include:
News Editor, Web & Social Media Director
- Planned editorial calendars and content strategy.
- Led teams and coordinated cross-functional efforts.
- Wrote headlines, copyedited, and fact-checked content.
- Managed deadlines under pressure.
- Prioritized stories and exercised strong news judgment.
- Conducted research and investigative reporting.
- Wrote in AP style with a focus on clarity.
- Interviewed sources and gathered information.
- Adapted tone for diverse audiences.
- Managed websites and maintained CMS platforms.
- Developed social media strategy and analyzed performance.
- Optimized for SEO and drove audience engagement.
- Created email marketing campaigns and distributed content.
- Maintained brand voice consistency across all platforms.
Portfolio
Testimonials
🛠️ Core Skills
Content Strategy & Production
- Developing and executing multi-format content strategies
- Creating and managing blogs, podcasts, webinars, videos, live events
- Streamlining blog production and editorial workflows
- Managing content calendars and leading planning sessions
- Overseeing podcast and webinar production from start to finish
- Sourcing writers, guests, and subject matter experts
- Repurposing content using AI tools and automation workflows
- Writing, editing, and optimizing articles for SEO and engagement
- Maintaining brand voice and consistency across all content
Marketing Strategy & Execution
- Analyzing content performance to guide marketing strategy
- Launching and managing digital marketing initiatives
- Writing and distributing newsletters and promotional emails
- Creating landing pages and compelling calls-to-action
- Aligning content with product marketing and growth goals
Campaign & Channel Management
- Distributing content across websites, email, and social media channels
- Planning and scheduling social media content
- Coordinating with designers and writers on marketing assets
- Ensuring consistent messaging across all platforms
Event & Community Marketing
- Driving engagement and lead generation through events
- Planning and promoting live and virtual events
- Collaborating with internal and external stakeholders
- Creating event content, including speaker lineups, conference agendas, landing pages, and eblasts
Communication & Team Management
- Leading cross-functional meetings and creative syncs
- Collaborating with executives, marketers, and product teams
- Mentoring and supporting writers, designers, and contributors
- Communicating priorities, deadlines, and feedback clearly
- Managing stakeholder relationships with professionalism and clarity
- Facilitating alignment between teams across content, product, and marketing
Cross-Functional Collaboration
- Working with executives, marketers, product teams, and creatives
- Leading content reviews and managing production timelines
- Aligning cross-functional teams through clear communication
Tool & Platform Proficiency
- Using CMS platforms, SEO tools, and AI-driven content solutions
- Managing workflows in HubSpot, WordPress, Asana, and Notion
- Producing content with Adobe Suite, Riverside, Opus Clips, and more
- Collaborating and organizing work in Google and Microsoft suites
📈 Results & Impact
Content Strategy & Growth
- Scaled blog output and improved quality
- Increased content production by 200% at Upptic
- Significantly boosted SEO performance and keyword rankings
- Repurposed content across formats to maximize reach and ROI
Lead Generation & Revenue Impact
- Drove 209% organic lead growth at Upptic
- Generated qualified leads through email and webinar campaigns
- Supported SaaS adoption with targeted product content
Engagement & Visibility
- Drove 389% website traffic growth and 130% Google click growth at Upptic
- Grew YouTube views by 411% and Shorts watch time by 329% at Upptic
- Increased Upptic LinkedIn and X engagement by 5-7% YoY through more relevant posting
- Produced ROI-positive podcasts and webinars that attracted and converted new audiences
SEO & Content Discoverability
- Improved Upptic’s average SEO rank by 15 positions
- Achieved multiple top 3 keyword rankings
- Generated hundreds of monthly organic search clicks
Events & Brand Building
- Expanded event portfolio by 200% at MGA – from 4 to 12 events per year
- Shifted MGA events to virtual formats during COVID-19
- Executed polished live events that delivered strong leads
Workflow & Team Efficiency
- Built effective templates and workflows that are still used post-tenure
- Freed leadership to focus on higher-level strategy through independent execution
- Boosted team efficiency with clear processes and roles
🧠 Work Style & Ideal Roles
Work Style
- Goal-oriented, self-motivated, and dependable
- Equally effective working solo or collaboratively
- Thrives on change, variety, and new challenges
- Learns new tools and skills rapidly
- Enjoys mentoring, learning, and building community
Seeking Roles With…
- Opportunities to grow, learn, and contribute meaningfully
- A balance of autonomy and collaboration
- A team-oriented culture with clear goals and values
- Challenging, diverse projects in content, marketing, or events
- Stability, adaptability, and a chance to make a measurable impact