Podcasts are a great way to get your ideas out there and connect with your audience. But the problem is that once an episode is published, it kind of just sits there. Yet, there are multiple ways you can repurpose this content so that it continues acting as an active engagement, SEO, and GEO tool long after you’ve hit “publish” on Spotify or YouTube.
Use the following tried and true methods I utilized for a client’s podcast to greatly increase the long tail marketing of each of your podcast episodes. The best part is that each of these are largely quick and easy. It’s low-hanging fruit! That means a better return on investment (ROI) for each episode. And the longer the tail, the better the ROI!
- Generate deep-dive blogs from your podcast for long tail marketing
- Cut your podcasts into segments to improve long tail marketing
- Create shorts from your podcasts to increase its long tail marketing
- Build playlists to improve your long tail marketing
- Lead your long tail marketing efforts with great content
P.S. If you need help with your long tail marketing, be sure to reach out to me!
Generate deep-dive blogs from your podcasts for long tail marketing
First things first, I highly suggest recording your podcasts in a platform like Riverside. This is because they often have built in editors and recording transcripts. With a resource like ChatGPT, you can essentially build longform blog articles from these transcripts in a fraction of the time it would normally take one to write an article.
I’ve found the best way to do this is to download the transcript, chunk it into specific sections, and prompt ChatGPT to do a write-up, section-by-section. This allows you to build much longer and more in-depth articles than ChatGPT might create if you were to just hand it a transcript and tell it to build an article wholesale.
You will definitely need to finesse the section intros and closers. And it’s important to always review any articles – whether they are written by people or assisted by AI. Still, this takes out a gigantic chunk of time when it comes to blog writing. Additionally, if you are building high-quality, relevant content in your podcasts, these articles should naturally rank well when it comes to search engine optimization (SEO) and generative engine optimization (GEO).
Cut your podcast into segments to improve long tail marketing
Another way to improve the long tail marketing of your podcast is to cut your podcast into shorter segments. This is often as easy as using the splice tool at natural pivots in your podcast. Generally, you should aim for 5-10 minutes for each segment. Additionally, you want to make sure they are hyper-focused on a relevant topic or question. And make sure each segment starts with a great hook!
You can simply upload these segments to your podcast page, especially if you publish your podcast to YouTube. Segment titles should be short and actionable (e.g. “Three ways to close a deal”). Descriptions should naturally incorporate keywords and provide chapter timestamps.
Bonus: These segments also make great longform blog articles, using the process above. And because they are focused on very specific things, this will generally help them rank well in SEO and GEO.
Create shorts from your podcast to increase its long tail marketing
Shorts are practically a necessity these days. It’s the easiest way to get seen by new people. If you’re not making shorts, you should be! Shorts should be no more than 30 seconds long. I know they can go up to three minutes on most platforms these days. However, the 30 second length performs best, from what I’ve seen.
I used Riverside and OpusClip extensively for podcast shorts. Both use AI to automatically generate a bunch of shorts from your recorded podcasts. While it can be a bit hit or miss, I’ve found it cuts down on development of shorts extensively – especially if you’re aiming for higher quantities.
Additionally, these tools make it fairly quick and easy to format your shorts to appear natively on different platforms. You can quickly export a clip in 1:1 aspect ratio for X, Facebook, Instagram, BlueSky, or LinkedIn posts. Then you can export the same clip in 9:16 aspect ratio for TikTok and YouTube.
Again, you want to make sure each short has a fantastic hook, title, description, and content. Once you have them, though, you can schedule them in bulk to most social media platforms.
This allows you to quickly create engaging content to go out on a daily basis over a period of weeks or even months. I’ve used a single podcast episode to generate weeks worth of social media posts that are built to be native on a variety of platforms – often within hours. This can greatly increase your social media engagement and really extends the long tail marketing of your podcast content.
Build playlists to improve your long tail marketing
Another way to extend the long tail of your podcast content is to build playlists with it. People can find and load up your playlists months or even years after the videos in it have been published. This means that multiple videos of yours can get ongoing views and engagement in quick succession – even long after they’ve been published.
I suggest building playlists targeting very precise topics – particularly toward niches you don’t see addressed elsewhere. This will make you the go-to source for these topics and make it more likely that your full playlist will be viewed.
Lead your long tail marketing efforts with great content
By segmenting your videos, engaging audiences on social media, and building a repository of actionable blog content, you are turning your podcasts into a resource that ranks high on Google, gets recommended by AI assistants, and gets featured in social media algorithms.
But the number one thing you can do to make all of this a reality is to produce great, unique content to begin with. That means identifying what you are uniquely positioned to offer others, finding out who your target audience is and what needs you can fill, and creating great content that will help them in both the short-term and long-term.
That will make each podcast the foundation for a variety of great content that will greatly increase its long tail marketing and improve your podcast ROI.